Olympic Coverage Marathon

Olympic coverage marathon - Vancouver 2010 Olympics - thestar.com

This article appeared in the Toronto Star the other day. My eyes nearly popped out of my head when they said the CTV consortium would be broadcasting 4800 hours of Olympic coverage. They even do the math for you: that's 282 hours of programming a day (in which there are, of course, only 24 hours). There are 12 TV channels involved, with coverage in 22 languages! Even the main CTV network will be doing 22 hours per day of Olympics!.

You'll even be able to go watch coverage of some events (eg. Hockey, I'm guessing) in theatres (so you can watch it on the really BIG screen). Rogers Cable will almost certainly be offering everything On Demand, and everything will also be streamed over the internet.

The consortium will be doing more hours than NBC did for Beijing (a Summer Games which has more than twice as many events). I guess it is no surprise, given that CTV paid $90 million dollars for the rights to broadcast these games in Canada ($50 million more than the CBC bid). At least it's not (all) tax payer money... Let's hope it was worth it!